ioanna kourbela


About our 

The silhouettes of Ioanna Kourbela create their own language of elegance.

The ethereal earthly world of her collection is inspired by classical and modern art, natural raw materials, and shapes that transform on the body.


The collection is made of sustainable natural materials and with ethical production sourced from Greece (cotton & silk), Egypt (linen) and France (viscose).

Designed & Created in Greece.

in their

Natural raw materials, innovation, production exclusively made in Greece, high quality fabrics and stitching, respect for man and the environment -- these are the concepts that have and will continue to determine the course of Ioanna Kourbela. Her mission is to preserve precious pieces of tradition and heritage while evolving the know-how to export the timeless Greek aesthetic to every part of the world

Ioanna Kourbela participates and supports the global sustainable fashion movement as a natural dimension of our corporate philosophy.

In 1971 in the narrow streets of Plaka under the Acropolis rock, the Kourbela family’s workshop opened with handmade knitwear, and quickly become a destination point for travelers from all over the world.

In the 1980s the tradition of Greek handmade knitwear took a new life inspiring garments made of natural yarns and unique designs with exceptional weave and seam, that brought the second generation of the family and Kourbelas’ Knitwear to international markets.

When in 2003 Ioanna Kourbela took over the creative direction of the company, she was at the forefront of both creative and business challenges to incorporate the traditional Greek spirit and the ethical garment production of the family into her own vision of a global and transcendent perception of clothing. Ioanna took a very personal approach to fashion, and quickly found admirers of her work.

Having studied fashion design, costume design and stage design, Ioanna Kourbella creates her own fashion concept, an amalgam of simplicity and refuge, thespianism and freedom. In 2016 she won the Emerging Designer Award at the Pure London international exhibition.  Her collection has been available at LAUNCH Clothing & Accessories since 2018.