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Ladue News

Launched with Love

The importance of dressing to impress was engrained in Olympia “Lia” Glynias’ mind at a young age.

“My grandmother would say before we left the house that people are going to treat you how you treat yourself, so you need to look put-together,” Glynias says. “You need to present yourself every time you walk out the door.”

And at just 9 years old, Glynias began taking that to heart – thinking about clothes in a way that is atypical for individuals her age – recalling, specifically, one shopping endeavor with her father.

“There was a gray waffle-knit pullover top he said I could get, and I really appreciated what the piece was made out of, more so than anything else,” she says. “It made a big impact on me and how price and quality are so closely connected.”

That same passion and appreciation for quality only grew and are now woven into...

Riverfront Times

The Fashion Experience

In the brave new cyber world in which we live, it would be madness to open anything as quaint as a clothing boutique. Right?

Don't tell Lia Glynias that, nor her stylish cadre of loyal customers. Her boutique, LAUNCH Clothing & Accessories (2008 Marconi Avenue, 314-325-6785), has become a Hill mainstay in the two years it's been open. She has a web presence, sure — she's not nuts. But the best stuff often doesn't even make it online, and the IRL experience is far and above the digital one.

To call LAUNCH's wares distinctive is an understatement. Glynias, 37, stocks vegan leather jewelry from a desert-dwelling couple working from science fiction and architecture references. Structural coats and dresses come from hard-to-find Greek and Israeli lines. Elevated basics share space with bold...

Fox 2 News

St. Louis Boutique Opens New Location in U City

ST. LOUIS – LAUNCH Clothing and Accessories owner, Lia Glynias stopped by to promote the opening of their second location in University City.

Their original store in The Hill was created to bring "advanced style to St. Louis shopper." The company has a rich family history in St. Louis tracing back to the Progressive Day Dry Cleaners that was run by Glynais great grandparents who were Greek refugees.

The company is also committed to building a store foundation of social responsibility...

Show Me St. Louis

Launch is filled with fun, funky fashions you won't find at most places in St. Louis

Heidi Glaus recently discovered a cute boutique tucked away on the Hill. It's been around for a couple of years and has clothes and accessories I haven't seen anywhere else...

The Feminine Cartel by Launch Clothing & Accessories is a fun girls day out this Saturday

The Feminine Cartel is a fun event happening this Saturday for ladies from ages 19 to 90. Lia Glynias from Launch Clothing and Accessories joined us on Show Me St. Louis today to highlight the event.

This is a chance to shop for one-of-a-kind designers. It’s a fun girls day out with yoga to start off the day...

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Bridging the gap between everyday looks and high-end fashion, LAUNCH Clothing & Accessories gives you access to quality apparel and we strive to provide our customers with nothing less than the best.


We are a boutique made up of artists and forward-thinkers, and our mission is to share that joy & passion through what we make and what we do.


We love to see you, but during these crazy times we are available for pre-scheduled appointments only. In-person browsing can't be accommodated currently.

If you will be in the St. Louis City or County area and would like to schedule a shopping session, please call or email to make arrangements for a private appointment. 


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