Ioanna Kourbela crafts modern classics through a distinctly Greek lens.

 

Rooted in her family's long tradition of design, her collections flow between structure and ease -- each piece shaped by the geometry of Athens and the softness of the Mediterranean. Kourbela's work invites movement and touch, offering clothing that feels both grounded and ethereal.

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At the heart of her Autumn/Winter 25/26 collection, shaped through a flow of feminine energy, there is a certain sense of harmony and softness; an approach that begins and ends with emotion. "How do you feel when wearing clothes?" is the main quest while seeking an inner sanctuary, a quiet place in an age of excess.

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Strong or fragile, discreet or provocative, the garment, being a home for our body, reflects the desire for sensorial experiences, tactility, and emotional exploration. The creative process follows the same innermost path; a non-verbal vocabulary, based on archetypal notions, challenges the craft's visual potential and the intimate relationship between the human body with nature as material