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The Glamorous Garmento: NYC Travels & Buying for Love Launch

Writer: LAUNCH Clothing & Accessories
LAUNCH Clothing & Accessories
22 hours ago
3 min read

It's that time of year again; when Lia begins to create the next season of fashion at Love Launch. And in this case, it's Spring 2027. Each year, Lia travels to NYC to meet with wonderful designers, look at samples, and discuss the next seasons styles for the boutique.

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If you didn't know, Lia lived in NYC for twelve years working in the fashion industry before opening Love Launch. And this year marks a decade since Love Launch opened. It's crazy how things work out in life; what changes a decade can bring and where life can take you. The brands Lia worked with and loved in NYC—ones she worked with and grew alongside—are now in St. Louis with a home at Love Launch.


This year, we wanted to share a little more of what it looks like when Lia travels to buy for the boutique. Here's a little behind the scenes....



Why go to NYC to buy?


Love is a large part of our business; love for the planet, love for the designers, and for feeling confident and amazing in what you wear. It also translates to the way we do business and the relationships we have with our designers.


Talking with brands face to face—designers, artisans, production, shipping staff, and more—not only helps our small, local business to stand out to these brands, but it helps us to stay connected to amazing designers from all over the world. We're also able to foster important, meaningful relationships with incredible people at these brands. Face to face meetings also means Lia can ask the questions she needs and get an authentic view of the companies we work with.


Beyond seeing samples and upcoming designs in person (which is so different than on a screen), Lia is able to test fabrics, see the way garments move, and try them before they come in store. It's a time to gain fresh perspectives and inspiration on what to bring in for the next season. It's not an easy process and it takes a lot of work, patience, and love of the game.



Buying this year: Inspo, Stomping Grounds, and Spring 2027


This year, Lia met with Kozan, Alembika, Luukaa, and other designers we carry in store. Along with a few fresh labels. She spent a lot of time in their offices and traveling around NYC for meetings. She also visited some of her old stomping grounds. One of the things she saw in NYC was a fabulous exhibit of Iris Van Herpen's designs. In a word, the exhibit was stunning; out of this world! And it served as a little inspiration for next year's fashion. We think you'll love what's in store for Spring 2027. We're excited! Lia even talked with a new designer that we've never carried in store and might potentially work with, so look forward to some very special, exciting things next spring!  

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This trip also carried a lot of amazing street fashion and beautiful, views of vibrant NYC. No matter where you've traveled— be it to a family member's home for a night or abroad for a month— you've probably discovered the value in packing light. It's something we think about at Love Launch when it comes to our clothing too. It's great to have light-weight essentials that don't heavily wrinkle, don't take up a lot of space, can go with multiple, multiple things in your wardrobe, and look like a million bucks when you put them on. This trip for Lia featured some strong Kozan, Runholdz, and Alembika pieces that did just that.


Here's some photos of Lia's travels and what she did while in NYC. There's something really special about celebrating a decade of Love Launch and then going to a city that shaped the fashion we carry. This trip was a unique time of reflection, gratitude, and gained clarity and inspiration. So here's to incredible fashion in St. Louis and in NYC, and here's to 10 years Love Launch!





 
 
 

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